Job description

The Senior Manager – Marketing and Sales for the Sports and Entertainment Company leads the development and execution of integrated marketing and sales strategies to establish the destination as a premier attraction within the sports and entertainment sector. This role is responsible for driving revenue, footfall, brand visibility, and partnership opportunities while ensuring alignment with the destination's strategic objectives. The incumbent develops and implements comprehensive marketing and sales plans, manages the evolution of brand positioning, tone, and visual identity, oversees the execution of 360-degree marketing campaigns including ATL, BTL, and digital channels, and supervises content production across media formats. They lead business development initiatives to secure partnerships, sponsorships, and collaborations, analyze customer segmentation, visitation trends, and sales data to guide targeted efforts, optimize the destination's digital ecosystem including website, booking engine, and social platforms, coordinate major events and seasonal campaigns, establish KPIs, manage CRM and personalized marketing campaigns, and represent the destination at trade shows, exhibitions, and business meetings. The role also includes preparing and managing the marketing and sales budget and ensuring cost-effective strategies. Managerial responsibilities include providing input to departmental strategy, developing department objectives and KPIs, contributing to budget preparation, implementing and enforcing policies and procedures, overseeing staff performance and development, and ensuring the effective deployment of team members.