Dubai Islamic Bank
Senior Officer – Digital Acquisition & Engagement
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 05/03/2026
Job overview
Date posted
19/01/2026
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
05/03/2026
Job description
Dubai Islamic Bank (DIB) is seeking a Senior Officer – Digital Acquisition & Engagement to drive customer acquisition and engagement strategies for its digital channels. The role focuses on identifying gaps between business needs and acquisition volumes, monitoring and analyzing performance metrics, and providing actionable insights to optimize traffic and conversion rates. The position requires strong knowledge across multiple digital channels, including organic search (SEO), affiliates and aggregators, PPC, programmatic display, social media, and content marketing. The Senior Officer is responsible for adhering to reporting and insights methodologies, supporting acquisition and fulfillment-related feedback, and providing ad-hoc reporting and analysis. The role ensures alignment with the bank’s core values, especially Customer First, while keeping up to date with the latest acquisition and digital marketing trends.
Required skills
Key responsibilities
- Identify gaps between business needs and acquisition volumes and provide input based on performance to drive sales
- Monitor, track, and analyze digital acquisition performance using key reporting tools such as analytics and Google Ads and advise necessary adjustments
- Support timely acquisition and fulfillment-related feedback and provide ad-hoc reporting and analysis as required
- Ensure execution of all assigned tasks, projects, and campaigns within approved policies, procedures, and SLAs of the department/unit
- Stay up to date with the latest acquisition and digital marketing trends and best practices
- Incorporate and comply with the bank's core values, especially Customer First, in all day-to-day activities
Experience & skills
- Demonstrate 5+ years of experience in a digital acquisition role or a similar position
- Possess a good understanding of digital banking journeys and customer experience principles
- Apply knowledge across multiple digital marketing channels including SEO, PPC, affiliates, programmatic display, social media, and content marketing
- Ability to work effectively with cross-functional teams within and outside the organization
- Ensure compliance with departmental policies, procedures, and SLAs during all project and campaign execution