Job description

The Digital Marketing Specialist (Performance Marketing & Media Buying) role in Riyadh, Saudi Arabia focuses on managing a data-driven, end-to-end advertising ecosystem across digital and offline channels. The position is responsible for executing a holistic marketing strategy that includes high-spend digital campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads, as well as integrating direct marketing through SMS marketing platforms and WhatsApp automation platforms. The role requires expertise in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager to build, launch, and optimize omnichannel campaigns. The candidate will leverage CRM data, pixel tracking, and audience segmentation techniques including custom audiences, lookalike audiences, and interest-based targeting to drive performance. Responsibilities include conducting A/B testing for ad copy, landing pages, and creatives to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS). The role also involves managing significant budgets, ensuring spend pacing aligns with performance targets. In addition to digital media, the position covers offline OOH advertising including billboards, transit ads, and mall signage, with implementation of offline-to-online attribution methods such as QR code tracking, unique promo codes, and vanity URLs. The candidate must perform performance analysis using GA4 (Google Analytics 4), Excel, and Google Sheets for data modeling and attribution tracking, while generating weekly and monthly reports. The role also includes sentiment analysis and social listening across platforms to assess brand perception and optimize media spend. The overall objective is to optimize the entire customer journey from awareness to conversion through integrated digital and offline strategies.