
Takamol
Digital Marketing Specialist
- Permanent
- Riyadh, Saudi Arabia
- Experience 2 - 5 yrs
Job expiry date: 03/05/2026
Job overview
Date posted
19/03/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 15,000 - 20,000 per month
Compensation
Salary only
Job description
The Digital Marketing Specialist (Performance Marketing & Media Buying) role in Riyadh, Saudi Arabia focuses on managing a data-driven, end-to-end advertising ecosystem across digital and offline channels. The position is responsible for executing a holistic marketing strategy that includes high-spend digital campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads, as well as integrating direct marketing through SMS marketing platforms and WhatsApp automation platforms. The role requires expertise in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager to build, launch, and optimize omnichannel campaigns. The candidate will leverage CRM data, pixel tracking, and audience segmentation techniques including custom audiences, lookalike audiences, and interest-based targeting to drive performance. Responsibilities include conducting A/B testing for ad copy, landing pages, and creatives to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS). The role also involves managing significant budgets, ensuring spend pacing aligns with performance targets. In addition to digital media, the position covers offline OOH advertising including billboards, transit ads, and mall signage, with implementation of offline-to-online attribution methods such as QR code tracking, unique promo codes, and vanity URLs. The candidate must perform performance analysis using GA4 (Google Analytics 4), Excel, and Google Sheets for data modeling and attribution tracking, while generating weekly and monthly reports. The role also includes sentiment analysis and social listening across platforms to assess brand perception and optimize media spend. The overall objective is to optimize the entire customer journey from awareness to conversion through integrated digital and offline strategies.
Required skills
Key responsibilities
- Build, launch, and manage full-funnel paid media campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads using Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager
- Develop audience targeting strategies using CRM data, pixel tracking, and segmentation including custom audiences, lookalike audiences, and interest-based audiences
- Design and execute A/B testing for ad copy, landing pages, and creatives to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS)
- Manage advertising budgets and monitor daily spend pacing to ensure alignment with performance and ROI objectives
- Plan and execute OOH advertising campaigns including billboards, transit ads, and mall signage to drive brand awareness
- Implement offline-to-online attribution tracking using QR codes, promo codes, and vanity URLs to measure OOH campaign effectiveness
- Analyze campaign performance using GA4, Excel, and Google Sheets, and prepare weekly and monthly reports on multi-channel performance
- Monitor social sentiment and conduct social listening to assess brand health and optimize media spend in real time
Experience & skills
- Demonstrate 2–4 years of experience in performance marketing or media buying with hands-on management of high-spend digital advertising campaigns across multiple platforms.
- Exhibit expert-level proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and Snapchat Ads Manager for campaign setup, optimization, and reporting.
- Possess hands-on experience with SMS marketing platforms and WhatsApp automation platforms to execute direct marketing campaigns and lead nurturing strategies.
- Apply advanced analytical skills using GA4 (Google Analytics 4), Excel, and Google Sheets for data modeling, performance analysis, and attribution tracking.
- Demonstrate strong expertise in A/B testing methodologies, pixel tracking, CRM data utilization, and audience segmentation including custom, lookalike, and interest-based targeting.
- Show familiarity with OOH advertising processes including planning, buying, and measuring offline media campaigns such as billboards, transit ads, and mall signage.
- Utilize offline-to-online attribution techniques including QR code tracking, promo codes, and vanity URLs to measure campaign effectiveness.
- Demonstrate ability to manage budgets, monitor spend pacing, and optimize campaigns to achieve Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets.