Job description

The role involves designing and managing CRM journeys that optimize conversion, retention, and revenue at scale for millions of traders. Responsibilities include building AI-driven personalized journeys, analyzing test and performance data, and scaling effective campaigns while ensuring compliance. The executive will work across multiple channels including email, push notifications, in-app messaging, and WhatsApp/Telegram. Hands-on expertise in HubSpot is essential for advanced workflow automation, custom properties and objects, API integrations, and performance reporting. The role emphasizes data-driven experimentation, lifecycle management, behavior-based automation, predictive insights, dynamic personalization, and revenue attribution. Candidates will design scalable CRM programs, improve funnel stages such as signup drop-offs, verification friction, deposit abandonment, and reactivation of inactive users. They will balance creative ideas with analytical insights, manage cross-functional dependencies, and build systems—not just campaigns—that enhance lifetime value for high-intent and high-value users.