Deliveroo
Senior Marketing Manager – Deliveroo Plus
- Permanent
- Dubai, United Arab Emirates
- Experience 10 - 15 yrs
Job expiry date: 02/05/2026
Job overview
Date posted
18/03/2026
Location
Dubai, United Arab Emirates
Salary
AED 30,000 - 40,000 per month
Compensation
Comprehensive package
Experience
10 - 15 yrs
Seniority
Senior Manager
Qualification
Bachelors degree
Expiration date
02/05/2026
Job description
The Senior Marketing Manager for Deliveroo Plus is responsible for leading the end-to-end marketing strategy for the subscription program across the Middle East (UAE, Kuwait, and Qatar). This role focuses on driving subscriber acquisition, improving retention, and maximizing customer lifetime value through data-driven marketing strategies. The position requires strong collaboration with product, global marketing, and commercial teams to optimize the subscription offering and deliver measurable business growth.
Required skills
Growth Marketing Strategy
Subscription & Lifecycle Marketing
Customer Acquisition & Retention
Data Analysis & KPI Optimization
Customer Segmentation & Personalization
Digital Marketing (Paid & Owned Channels)
CRM & Conversion Rate Optimization (CRO)
Campaign Management & A/B Testing
Customer Value Proposition (CVP) Development
Pricing Strategy
Cross-Functional Collaboration
Stakeholder Management
Performance Marketing & ROI Analysis
Strategic Planning & Execution
Key responsibilities
- Develop and execute multi-channel strategies to drive subscriber acquisition and conversion from free trials
- Design and implement lifecycle marketing programs to improve retention and reduce churn
- Analyze marketing KPIs, customer acquisition cost (CAC), and ROI to optimize performance
- Collaborate with Product and central teams to refine subscription packages and pricing strategies
- Lead campaign planning, testing, and optimization using a test-and-learn approach
- Align regional marketing initiatives with global Deliveroo Plus strategies
- Manage high-volume marketing workstreams in a fast-paced environment
- Leverage customer insights to improve engagement and long-term loyalty
- Work closely with cross-functional teams across geographies
- Continuously improve customer experience through data-driven decision-making
Experience & skills
- Minimum 10 years of experience in marketing, with at least 4 years in subscription or growth marketing
- Strong analytical skills with experience in customer segmentation and performance tracking
- Proven experience in digital marketing channels including paid media, CRM, and CRO
- Ability to translate data into actionable growth strategies
- Experience working in fast-paced, high-growth environments
- Strong stakeholder management and communication skills
- Ability to manage multiple projects and priorities simultaneously
- Strategic mindset with strong execution capabilities