Key responsibilities

• Achieve quantitative performance measures including units per transaction, average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, and conversion rate improvement
• Set store sales targets and guide Area Managers and Store Managers to maximize productivity and profitability
• Manage operational costs and implement automation to reduce expenses
• Adhere to and enforce company SOPs, policies, procedures, and loss prevention audit guidelines across all stores
• Oversee implementation and execution of Visual Merchandising guidelines in all stores
• Recruit, train, and develop staff on sales techniques, customer service, teamwork, and brand-specific etiquettes
• Conduct performance appraisals, set KPI’s and KRA’s for direct reportees, and provide coaching and feedback
• Identify store training and development needs in collaboration with Brand General Manager and training department
• Formulate succession plans and support employee growth initiatives
• Conduct regional sales and operations meetings, provide feedback to managers, and align teams with business objectives
• Ensure participation in loyalty programs such as 'Club Apparel' and communicate brand initiatives
• Monitor store inventory, manage slow-moving or outdated stock, and ensure stock security
• Coordinate with Brand Managers, Buyers, Planners, and store teams to optimize sales and inventory
• Participate in new store design and layout projects, provide guidance to architects and project teams, and create a 'New Store Schedule'
• Conduct project update meetings and support territories during merchandising setup and store opening
• Enhance brand visibility, contribute to marketing and brand awareness activities, and manage legal responsibilities related to store operations