Job description

The Marketing Project & CX Manager – MEA leads high-impact marketing initiatives and customer experience programs across the Middle East and Africa, operating as a strategic member of the regional marketing team to drive innovation and customer-centricity. The role develops marketing strategies and plans; represents and leads marketing requirements in cross-functional and strategic projects; defines KPIs and reporting frameworks to measure success; and applies a data-driven mindset with knowledge of digital platforms, mobile apps, and UX principles. Customer Experience (35%): Lead and support priority CX initiatives aligned with Cigna’s global strategy; design and implement programs to gather and analyze customer data to improve marketing effectiveness and customer satisfaction; provide insights and recommendations to the Customer Experience Committee for strategic decision-making; drive cross-functional CX programs across MEA ensuring alignment with business and marketing goals; benchmark and adapt best practices from other industries; prepare and lead CX Committee meetings, working groups, and proposals; and collaborate with IM Customer Experience, IT, Project Management, and Digital teams to ensure integration and alignment. Marketing Projects (65%): Lead and manage strategic marketing projects including new market and segment initiatives; develop and execute marketing strategies and plans that support business objectives and customer needs; represent and lead marketing requirements in cross-functional and strategic projects; collaborate with Heads of Partner Engagement, Brand & Communications, and Social Media to deliver quarterly priorities; support cross-functional marketing initiatives; develop the wellness marketing plan and oversee its implementation across relevant channels and stakeholder groups; apply structured project management methodologies to ensure timely and high-quality delivery; contribute to digital marketing strategies and support initiatives involving mobile apps and UX enhancements; and define KPIs and prepare reports to track performance and guide decision-making. The role requires autonomy, initiative, and ownership to drive projects and strategies independently while collaborating across diverse stakeholder groups in a fast-paced environment.