Job description

A system that acquires, qualifies, and delivers sales ready leads to the commercial team sits at the heart of this Performance Marketing Manager role at Edenred UAE, a payroll service provider serving more than 15,000 businesses and 2.2 million unbanked employees. You will own the full lead generation system end to end, covering strategy, budget, measurement, execution, and the operating rhythm between Marketing and Sales. Market research, competitive intelligence, and customer insights get translated into positioning, value propositions, and creative angles that shape the channel roadmap across paid, organic, referral, and partner channels. A performance measurement system gets built for lead generation, with KPIs defined at each stage of the lead lifecycle and dashboards created to give Sales and Leadership real time visibility into funnel health. Structured testing runs across landing pages, ad creatives, targeting, and lead capture flows, feeding continuous full funnel diagnostics that catch leakage points before they cost the business pipeline. Lead stages, qualification SOPs, and conversion targets get defined directly in Salesforce, keeping attribution clean and lifecycle tracking accurate. A formal Sales and Marketing operating rhythm gets built too, complete with SLAs, lead acceptance criteria, shared targets, and bi weekly reviews. The lead generation budget sits under full ownership, with pipeline forecasting models connecting marketing spend to expected revenue outcomes.