Job description

This Boutique Marketing Manager position reports to the Boutique Director in Abu Dhabi, partnering closely with Sales Managers, the Learning Manager, Fashion Advisors, and the Europe and Middle East CRM and Marketing teams. Client Marketing sits at the center of the role, aimed at increasing knowledge of clients and developing them further while contributing to the excellence of the client experience and the boutique's influence. You will set up and monitor client analysis regularly, ensuring the quality of the client database through capture, cleansing, and data extraction. Complex data gets transformed into compelling reports and visual insights, feeding strategic thinking that drives clienteling objectives. Yearly CRM objectives get set with the Boutique Director in coordination with the CRM and Digital team, with action plans implemented and individual Fashion Advisor performance tracked. Client experience improvements get supported alongside the Learning Manager and Boutique Director, with complaints followed up and resolved through targeted action plans. Personalized services and experiences, including client birthdays, gifts, events, fashion shows, and private appointments, get organized based on client segment and potential. Events across the Middle East and India Fashion team get coordinated, with this role acting as the boutique's ambassador to clients and external bodies in the luxury, retail, and fashion sector.