Job description

TikTok's Global Business Marketing team builds a global brand that positions the platform as a critical investment for the industry it serves, and this Head of Integrated Marketing Communications role leads the go to market campaigns and tentpole events that carry that brand across the METAP region. Platform positioning, thought leadership, priority products, and key tentpole moments all sit within this remit, prioritized for the biggest opportunities for impact. You will support and localize the global marketing campaign strategy to drive business growth priorities in line with regional leadership, then partner with Product Marketing Communications on strategic positioning and go to market plans to keep messaging consistent across channels. Teams spanning events, creative strategy and design, campaigns, digital channel strategy, and marketing operations report into this role as one go to market engine. Multi channel, integrated marketing campaigns get developed to drive awareness, engagement, and call to action, with creative strategy united across campaign assets and product marcomms content. Tentpole moments such as Cannes Lions and TikTok World run under one clear campaign strategy backed by efficient operations. Owned and paid digital channels, CRM strategy, and the TikTok For Business regional website all need managing to drive client education and new client revenue. Success metrics and measurement frameworks get established for every campaign, with performance monitored and AI integrated into team tools to improve efficiency.