Jazeera Airways
Database Management & CLM Specialist
- Permanent
- Al Kuwait City, Kuwait
- Experience 5 - 10 yrs
Job overview
Date posted
28/08/2025
Location
Al Kuwait City, Kuwait
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
12/10/2025
Job description
The Database Management & CLM Specialist is responsible for managing and leveraging customer data to optimize personalized marketing, engagement, and retention strategies. The role oversees segmentation, lifecycle marketing, data-driven campaigns, and automation using no-code mar-tech platforms. This specialist will design customer journeys, execute multi-channel campaigns, and improve customer experience using data insights, working closely with cross-functional teams to enhance customer lifetime value (CLV) and reduce churn.
Required skills
database management
audience segmentation
customer lifecycle management
customer journey mapping
retention strategies
churn analysis
marketing automation
personalization
behavioural triggers
A/B testing
campaign management
Google Analytics
CRM platforms
SQL
predictive analytics
customer data compliance
marketing dashboards
engagement optimization
Key responsibilities
- Manage and maintain a centralized customer database, ensuring data accuracy, hygiene, and compliance with privacy regulations
- Develop customer segmentation models based on behaviour, demographics, purchase history, and engagement levels
- Work with BI & Analytics teams to extract actionable insights from customer data
- Create and update customer personas and journey maps to optimize marketing outreach
- Design and implement CLM programs that nurture leads, onboard new customers, increase loyalty, and reduce churn
- Develop targeted retention and win-back campaigns for lapsed customers
- Monitor customer engagement levels and develop strategies to enhance CLV
- Track customer drop-off points and pain areas to improve retention strategies
- Use marketing automation tools (Braze, MoEngage, Clevertap, WebEngage) to orchestrate personalized customer journeys
- Implement behaviour-based triggers for sending personalized nudges, web push, app push, and email/SMS notifications
- Set up real-time, event-driven messaging workflows
- Conduct A/B testing on different customer journeys to optimize conversions
- Plan, execute, and optimize data-driven marketing campaigns across multiple touchpoints
- Collaborate with social, paid media, and content teams to align database-driven campaigns with overall marketing
- Track campaign performance using Google Analytics, CRM dashboards, and automation platforms
- Provide regular reports on engagement, campaign effectiveness, and retention
- Enhance customer experience across digital touchpoints with timely and relevant interactions
- Work with UX/UI, web, and app teams to improve engagement based on behavioural data
- Identify high-value segments and tailor exclusive engagement strategies
- Ensure seamless omnichannel experiences across web, app, social, and offline channels
Experience & skills
- Bachelor’s degree in Marketing, Data Analytics, Business, or related field
- 5+ years of experience in Database Marketing, CLM, or Marketing Automation
- Industry experience in airline, travel, or e-commerce preferred
- Strong understanding of segmentation, retention strategies, and engagement frameworks
- Hands-on experience with automation tools (Braze, MoEngage, Clevertap, WebEngage, or similar)
- Proficiency in SQL, Google Analytics, and CRM platforms
- Experience with A/B testing, behavioural tracking, and predictive analytics
- Strong stakeholder management and collaboration skills