Job description

The Marketing Consultant (Emiratization & UAE Talent Development) at Accenture Song (Marketing Analyst | Early Career | Full time) based in Dubai, United Arab Emirates leads data-driven strategies, provides actionable insights, and supports clients in achieving business objectives by combining creativity, technology, and data to deliver customer experiences. Responsibilities include advanced data analysis and insights by analyzing complex marketing data to identify trends, patterns, and opportunities and leveraging tools such as Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting. The role leads conversational design and emerging tech initiatives including Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience. The role drives contact center and CX analytics by optimizing contact center platforms such as Genesys, Sprinklr, and Microsoft, and using Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement. It conducts in-depth market research to understand customer behavior and competitive landscapes and evaluates and optimizes marketing campaigns across digital and traditional channels to improve ROI and KPIs. The role designs and implements CX Operating Models for large-scale organizations aligned with client goals, develops detailed reports and dashboards to present insights to senior stakeholders, and collaborates with cross-functional teams to align marketing strategies with business objectives. Qualifications include a Bachelor’s degree in Marketing, Business, Data Analytics, or related field; 4+ years of experience in marketing analytics preferably in a consulting or digital agency environment; expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms; proven experience with conversational design, contact center platforms, and VoC tools; and strong understanding of CX strategies, digital marketing channels, and campaign optimization. The role requires ability to lead multiple projects in a fast-paced environment, with emphasis on analytical capability, data visualization, and dashboard-based reporting for stakeholder engagement.