TikTok
Integrated Marketing Manager, Global Business Marketing
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 09/12/2026
Job overview
Date posted
25/10/2026
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
09/12/2026
Job description
Roundtables, client workshops, sponsorships and premium events across MENA are the main tools this Integrated Marketing Manager uses to help TikTok win and grow advertiser relationships. Based in Dubai within Global Business Marketing (GBM), the role turns regional business priorities into activations that support new client acquisition, account expansion and pipeline growth. Every activation needs a clear purpose, audience, commercial objective and success framework before it goes ahead. From concept through supplier management, production and on-ground delivery, events are yours end to end, including invite strategy, content and guest experience. Agencies, venues, production partners and freelancers across the covered markets are sourced, negotiated with and held to quality, time and budget. Afterwards, KPIs such as attendance, engagement quality, pipeline influence, revenue impact and ROI go into post-activation reports for sales, strategy and leadership. Sales, client, product marketing and regional marketing teams are close partners, and market leads rely on you as a dependable marketing counterpart. Arabic and English are required, along with 5+ years in field, event, experiential or regional marketing and proven activation experience across MENA, not only in Dubai.
Required skills
Key responsibilities
- Lead the planning and execution of regional activations across MENA, including events, roundtables, workshops, sponsorships and bespoke programmes
- Translate regional business priorities into initiatives that drive client acquisition, expansion and strategic account engagement
- Build activation plans that are commercially relevant, locally resonant and aligned with wider objectives
- Partner with internal teams to design activations that support pipeline growth and revenue
- Own client-facing events end to end, from concept and planning to production, delivery and reporting
- Ensure every activation has a clear purpose, audience, commercial objective and success framework
- Create premium client experiences that strengthen relationships
- Manage event logistics, invite strategy, content coordination, guest experience and on-ground execution
- Source and onboard suppliers, agencies, production partners, venues and freelancers across covered markets
- Negotiate costs, scopes of work and procurement with external partners
- Hold partners accountable for quality, timelines, budgets and measurable outputs
- Measure the business impact of every marketing activation
- Define KPIs covering attendance, engagement quality, pipeline influence, revenue impact, satisfaction and ROI
- Link marketing activity to commercial outcomes with sales, strategy and analytics teams
- Produce post-activation reports with results, learnings and recommendations
- Improve programme quality and relevance using data and insights
- Collaborate with sales, client teams, regional marketing, product marketing and leadership
- Act as a reliable marketing partner to market leads
- Balance local nuance with regional consistency across multiple markets
- Communicate clearly and bring structure to complex, multi-stakeholder initiatives
Experience & skills
- Bring 5+ years of experience in marketing, field marketing, event marketing, brand activations, experiential or regional marketing
- Speak Arabic and English proficiently
- Demonstrate proven experience activating marketing campaigns across MENA, not limited to Dubai
- Show strong experience managing events, client experiences, suppliers, production partners and agencies
- Tie marketing activity to commercial goals such as client acquisition, pipeline acceleration or revenue influence (preferred)
- Handle multiple workstreams, deadlines, budgets and stakeholders with strong project management (preferred)
- Report on campaign effectiveness, ROI and business impact (preferred)