Job description

Emirates NBD is seeking a Content Governance Manager to define, implement, and oversee written content standards across all customer communication channels within a large-scale digital-first banking environment. The role is responsible for ensuring content quality, consistency, and brand alignment across online and offline touchpoints including web, social, outdoor, and marketing communications. The position owns the development and maintenance of verbal identity guidelines, tone of voice principles, and usage frameworks, and acts as the central authority guiding internal stakeholders and external agency partners on content standards. The role collaborates closely with Group Marketing and agency teams to establish content review workflows, enforce governance processes, and ensure Emirates NBD’s bilingual English and Arabic communications consistently reflect the bank’s brand, customer journeys, and strategic positioning across retail, corporate, and digital banking platforms.