
Visa
Senior Director β Commercialization & Go-to-Market
- Permanent
- Dubai, United Arab Emirates
- Experience 15 - 20 yrs
Job expiry date: 23/02/2026
Job overview
Date posted
09/01/2026
Location
Dubai, United Arab Emirates
Salary
AED 60,000 - 100,000 per month
Compensation
Comprehensive package + relocation
Experience
15 - 20 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
23/02/2026
Job description
The Senior Director β Commercialization & Go-to-Market role is a senior leadership position within Marketing & Communications, responsible for defining and executing commercialization strategies for Marketing Services, sponsorships, and partnerships across global and CEMEA markets. Based in Dubai, this hybrid role develops frameworks for Marketing Services target setting, sales pipeline reporting, and performance analysis across all sponsorship properties, working closely with BPO, Finance, and regional stakeholders. The position designs and optimizes sponsorship asset resale models, pricing methodologies, and commercialization storylines to maximize asset utilization, margin consistency, and revenue growth. The role owns global and regional sponsorship inventory tracking mechanisms, assesses new sponsorship and partnership opportunities, supports enablement and sell-in strategies, and develops best-in-class sales materials and case study libraries. The Senior Director partners with Finance and sub-regional leadership to deliver a three-year growth strategy with an extended 2030 outlook, supported by robust financial modeling and clearly defined sponsorship growth levers, while supporting ongoing cross-functional and cross-geography operations across Marketing Services leadership, client integration teams, and finance partners.
Required skills
Key responsibilities
- Develop and oversee frameworks for Marketing Services target setting, reporting, and proactive sales pipeline analysis across all sponsorship properties and partnerships
- Design, implement, and optimize sponsorship asset resale models, commercialization storylines, and insights to maximize asset utilization
- Build and maintain global and regional sponsorship asset inventory tracking mechanisms, including sell-in status by client
- Design and implement consistent pricing methodologies across regions with defined margin targets by project and asset type
- Represent Marketing Services in evaluating new sponsorship and partnership opportunities, assessing client demand and revenue potential
- Support sponsorship enablement and commercialization strategies for new and existing assets
- Develop global Marketing Services sales materials and a reusable library of sponsorship case studies
- Partner with Finance and sub-regional leaders to define and execute a three-year growth strategy with a long-term 2030 outlook
- Deliver robust financial models identifying sponsorship building blocks that drive revenue and margin growth
- Support ongoing global and regional operations through cross-functional collaboration with Marketing Services leads, client integration teams, and finance partners
Experience & skills
- Demonstrate 15 or more years of professional experience with a Bachelorβs Degree, or 12 years with an Advanced Degree, or 9+ years with a PhD
- Exhibit background or exposure to Sponsorship, Partnership Marketing, or Go-to-Market strategy
- Demonstrate strong understanding of Marketing Services business models and operating structures
- Exhibit exceptional financial acumen including advanced financial modeling and P&L ownership
- Demonstrate a proven track record of independently driving large, complex, multi-stakeholder programs
- Demonstrate ability to build new frameworks and processes in ambiguous environments
- Exhibit strong proficiency in Microsoft Excel, PowerPoint, and Word
- Demonstrate capability to operate effectively in regional roles spanning multiple geographies, cultures, and time zones