Job description

The Senior Director – Commercialization & Go-to-Market role is a senior leadership position within Marketing & Communications, responsible for defining and executing commercialization strategies for Marketing Services, sponsorships, and partnerships across global and CEMEA markets. Based in Dubai, this hybrid role develops frameworks for Marketing Services target setting, sales pipeline reporting, and performance analysis across all sponsorship properties, working closely with BPO, Finance, and regional stakeholders. The position designs and optimizes sponsorship asset resale models, pricing methodologies, and commercialization storylines to maximize asset utilization, margin consistency, and revenue growth. The role owns global and regional sponsorship inventory tracking mechanisms, assesses new sponsorship and partnership opportunities, supports enablement and sell-in strategies, and develops best-in-class sales materials and case study libraries. The Senior Director partners with Finance and sub-regional leadership to deliver a three-year growth strategy with an extended 2030 outlook, supported by robust financial modeling and clearly defined sponsorship growth levers, while supporting ongoing cross-functional and cross-geography operations across Marketing Services leadership, client integration teams, and finance partners.