Job description

The Senior Business Analyst for Global Business Solutions (GBS) at TikTok drives data-driven decision-making for the advertising business across METAP and other regions, building analytical frameworks, identifying business opportunities, and generating actionable insights to support strategic growth and operational efficiency. Responsibilities include GBS business data analysis, strategic planning, and solution design with implementation plans; continuous optimization of control rules, product tools, and business operations based on domain analysis to support strategy execution; regular monitoring and analysis of METAP business metrics with corresponding solutions to help platform sales teams improve consumer experience; deep support to sales and client solution leaders on project task breakdown, prioritization, and monitoring of key business progress with quantitative and qualitative measurement of output and efficiency (especially in the e-commerce vertical); establishment of a business health operation analysis framework and data infrastructure aligned to local advertising business needs and company strategy, guiding direction through goal decomposition and process indicator setting; thematic analysis and project reviews for responsible regions, including targeted analysis on core operating indicators and abnormal data with clear recommendations; and proactive identification of local business needs and pain points, uncovering opportunities, setting reasonable goals, and proposing specific, feasible suggestions to drive implementation.