Job description

The Senior Specialist B&M CS EMC is responsible for managing pre-season and in-season Planning & Buying of Lifestyle categories for Own Retail concept stores and Ecom across the EMC region (UAE, KSA, KAZ, UKR, MOR, EGY). The role contributes to maximizing sales, profitability, and brand equity by building and executing the merchandising strategy for the market while managing direct reports. Working closely with the Senior Manager (CS + Ecom) and Director Merch, the specialist supports execution of MENA DTC merchandising goals, ensuring deployment through engagement with Business Units (BUs), Concept-to-Consumer (CTC), and Hub teams. The position is accountable for delivering financial targets including Net Sales, Sell Through, and Standard Margin for assigned categories. The role requires optimization of in-season trade through collaboration with Retail & Ecom Operations across EMC markets, leveraging available tools and market trends to derive consumer insights and translate learnings into pre-season and in-season strategies. The specialist owns and presents Strategy, Ranging, Segmentation, and Volume Plans for future season buys, ensuring adherence to key buying milestones and timeline management. Alignment with Brand Calendar, Omni execution, Visual Merchandising, and Supply Chain Management (SCM) ensures timely campaign execution and product arrivals. The role requires consistent collaboration with B&M, Brand, SCM, Hub, EM, and Global Merchandising and CTC teams while driving structured, commercially focused, and results-driven merchandising initiatives.