Job description

The Marketing and Segmentation Analyst will support Informa’s marketing efforts by analyzing past promotional campaigns, managing audience segmentation, and driving improved targeting strategies across digital and in-person campaigns. Based in Dubai, the role involves building and managing databases, providing sponsorship and telemarketing leads, developing promotional templates, and reporting on campaign effectiveness. The role requires strong analytical and numeracy skills, technical capability, and excellent communication to collaborate with marketing managers, senior leaders, and the Central Enablement Team. The successful candidate will be part of a global FTSE 100 company offering career development, comprehensive benefits, and a collaborative, hybrid work environment.