Job description

Influencer & Affiliate Coordinator role within a marketing team focused on managing influencer partnerships, affiliate relationships, and performance-driven digital marketing campaigns to increase brand awareness and drive measurable results. The role involves end-to-end management of influencer and affiliate lifecycle activities including outreach, onboarding, briefing, contract coordination, content approval, publishing coordination, and delivery tracking. It requires coordination with influencers, content creators, affiliate partners, and external agencies across multiple social media platforms. The position supports affiliate program growth through onboarding new partners, providing tracking guidelines, promotional assets, and ensuring compliance with platform requirements and campaign standards. The role includes continuous monitoring of campaign performance using affiliate platforms and analytics tools, preparing structured reports with insights, and recommending optimizations to improve ROI and engagement. It also involves managing commission payments, reconciliation processes, and incentive distribution according to company policies. The coordinator ensures all influencer-generated content complies with advertising regulations, platform policies, disclosure rules, and brand guidelines while maintaining strong cross-functional collaboration with marketing, creative, legal, and e-commerce teams. The role is highly operational and requires maintaining accurate databases, contract records, campaign documentation, and performance logs for reporting and audit purposes, while also supporting innovation in influencer partnerships and affiliate incentives.