du
Manager Social Media (UAE National Only)
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
10/09/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
25/10/2025
Job description
The Social Media Manager will deliver on the company’s social media strategy aligned with communications and business objectives. The role involves managing end-to-end campaigns, proofreading and approving content, and ensuring adherence to brand guidelines. The position requires strong collaboration with agencies, stakeholders, and internal clients to support marketing and sales KPIs, maintain a social media calendar, manage procurement processes, and oversee crisis and risk management within the social spectrum. The manager will also monitor overall social media performance, implement improvements, and ensure consistent excellence in communication delivery.
Required skills
social media strategy
campaign management
budget management
KPI analysis
content creation
proofreading
brand guidelines
social media calendar
post analysis reporting
crisis management
risk management
procurement processes
creative direction
project management
MS Word
MS Excel
MS PowerPoint
Arabic language
English language
Key responsibilities
- Deliver under the social media strategy in line with the company’s communication strategy and business objectives.
- Proofread, review and approve all written and visual content before final approval based on brand guidelines and tonality.
- Manage end-to-end campaigns for assigned segments or projects including budgeting, strategy, implementation, communication, launches and delivery.
- Work alongside the social media agency on strategy, guidelines and footprint.
- Initiate post-event debriefing and reports to share analysis, learning and improvement points with stakeholders.
- Monitor and track performance of social media presence and implement plans to improve outcomes.
- Manage operational tasks such as PRs, RFPs, payment follow-ups and updates.
- Be accountable for the social media agency from tender/RFP to delivery against SLAs.
- Develop and maintain strategic relationships with internal and external partners and agencies.
- Work cross-functionally with peers to share best practices and develop shared opportunities.
- Create and maintain the social media calendar to support business objectives.
- Create agile conversations, content and activations to build brand loyalty.
- Develop personal skills and knowledge by anticipating demands and understanding strengths and weaknesses.
- Stay updated on social media trends and share within the department.
- Identify process gaps and propose improvements with internal clients and external partners.
- Ensure adherence to procurement PR/PO processes, including timely submissions and approvals.
- Manage crisis and risk within the social spectrum.
- Develop, maintain and enforce policies and guidelines for social media.
- Drive creative agencies to develop new vehicles for social media in alignment with creative and media agencies.
Experience & skills
- Minimum Bachelor’s in Mass Communications or related field.
- 5–8 years of work experience with at least 5 years in managerial/project manager role.
- Good understanding of business objectives, efficient communication and high organizational/project management skills.
- Strong negotiation and influencing skills.
- Confidence to inspire management at all levels.
- Excellent communication and presentation skills in Arabic and English.
- Strong organizational and project management skills; project management certification preferred.
- Ability to multi-task.
- Ability to analyze and prepare post analysis reports linked to KPIs.
- Thorough knowledge of UAE culture and protocols.
- Leadership skills with ability to lead internal and external teams.
- Achievement-oriented and able to meet short deadlines in a pressured environment.
- Proactive, creative problem-solver focused on solutions.
- Ability to interact with all levels of management, customers and prospects.
- Strong attention to detail.
- Collaborative leadership style with focus on team building.
- Flexible and adaptable to change, able to communicate change effectively.
- Strong organizational commitment and orientation for impactful communication.
- Excellent analytical, sales, commercial, strategic, financial, planning and risk management skills.
- Strong presentation and time-management skills.
- Technical proficiency to drive systematic, metric-oriented performance tracking.
- Proficiency in MS Office (Word, Excel, PowerPoint).