Key responsibilities

• Deliver under the social media strategy in line with the company’s communication strategy and business objectives.
• Proofread, review and approve all written and visual content before final approval based on brand guidelines and tonality.
• Manage end-to-end campaigns for assigned segments or projects including budgeting, strategy, implementation, communication, launches and delivery.
• Work alongside the social media agency on strategy, guidelines and footprint.
• Initiate post-event debriefing and reports to share analysis, learning and improvement points with stakeholders.
• Monitor and track performance of social media presence and implement plans to improve outcomes.
• Manage operational tasks such as PRs, RFPs, payment follow-ups and updates.
• Be accountable for the social media agency from tender/RFP to delivery against SLAs.
• Develop and maintain strategic relationships with internal and external partners and agencies.
• Work cross-functionally with peers to share best practices and develop shared opportunities.
• Create and maintain the social media calendar to support business objectives.
• Create agile conversations, content and activations to build brand loyalty.
• Develop personal skills and knowledge by anticipating demands and understanding strengths and weaknesses.
• Stay updated on social media trends and share within the department.
• Identify process gaps and propose improvements with internal clients and external partners.
• Ensure adherence to procurement PR/PO processes, including timely submissions and approvals.
• Manage crisis and risk within the social spectrum.
• Develop, maintain and enforce policies and guidelines for social media.
• Drive creative agencies to develop new vehicles for social media in alignment with creative and media agencies.