Chalhoub Group
E-Commerce Manager, Lacoste & Guess
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 07/11/2026
Job overview
Date posted
23/09/2026
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
07/11/2026
Job description
Chalhoub Group distributes and markets over 400 international names across the Middle East, and within that portfolio sit Lacoste and Guess, whose online business this manager runs from Dubai. Ownership of the online brand P&L comes first, with cost drivers examined closely to improve profitability. Annual strategy and budget are set together with the eCommerce General Manager and the Brand General Manager. From there, trading decisions on product, pricing and promotions shape how the site performs alongside Retail and e-Retail channels. Online merchandising takes a good share of the week, covering assortment, product categorization, tagging, search functionality and the content behind each listing. Traffic comes largely through performance marketing across PPC, Display, Social and Affiliate, and you adjust spend, creative and targeting as the data comes in. Web analytics and eCommerce dashboards keep KPIs visible and show where customer behaviour onsite can be improved. Product strategy and the product roadmap also fall to you, along with omnichannel initiatives run with central product and Retail teams. Third-party agencies, suppliers and internal teams are all part of the working relationships you manage.
Required skills
Key responsibilities
- Lead the annual eCommerce strategy and budget with the eCommerce General Manager and Brand General Manager
- Manage product, pricing and promotional strategies to drive site performance across Retail, eCommerce and e-Retail
- Own the online brand P&L and use its insights to optimize cost drivers and improve profitability
- Cultivate internal and external relationships, including third-party agencies and e-Retail teams
- Develop and execute a product assortment and presentation strategy based on customer preferences, inventory, performance and trends
- Oversee product categorization, tagging and search functionality to improve user experience and conversions
- Plan and execute promotions and campaigns, keeping product pricing, images and descriptions accurate
- Run performance marketing strategies across PPC, Display, Social and Affiliate channels to drive traffic and conversions
- Optimize marketing spend, creative and targeting based on performance data
- Track KPIs via eCommerce dashboards and use web data to understand customer behaviour onsite
- Shape product strategies that align with customer needs and brand objectives
- Partner with internal teams to ensure products deliver a strong customer experience
- Drive omnichannel initiatives with central product and Retail teams
- Prioritize the product roadmap in line with business goals
Experience & skills
- Bring proven experience managing an eCommerce business with online P&L responsibility
- Demonstrate hands-on expertise in performance marketing across PPC, Display, Social and Affiliate channels
- Show strong command of web analytics, KPIs and eCommerce dashboards
- Apply online merchandising knowledge, including assortment, categorization, tagging and site search
- Possess experience in trading strategy covering product, pricing and promotions
- Understand product management and roadmap prioritization
- Manage relationships with third-party agencies, suppliers and cross-functional teams
- Offer familiarity with omnichannel retail, ideally within fashion or luxury brands