Job description

The Head of Brand & Communications (MENAT) at Amazon will lead the strategic planning and execution of Amazon's brand image and communications across the Middle East and North Africa. The role focuses on building a locally relevant, customer-centric brand, delivering integrated marketing campaigns spanning ATL, digital, and social media. Reporting to the Head of XCM (MENAT), this leader collaborates with cross-functional teams including category marketing, Worldwide and Emerging Markets teams, Media and Portfolio, and Research. Responsibilities include developing brand positioning and segmentation strategies, crafting full-funnel marketing campaigns, managing creative and media agencies, overseeing message localization for markets like UAE, Egypt, and Saudi Arabia, and leveraging data and customer insights to shape and optimize brand health and campaign impact. Candidates must be bilingual in Arabic and English, experienced in managing regional brand campaigns within global frameworks, and demonstrate excellence in both creative leadership and operational execution.