Key responsibilities

• Design integrated marketing plans to cater for various food and non-food verticals.
• Identify new marketing opportunities and improve existing activities according to market needs.
• Create campaigns that are locally relevant and grow brand appeal.
• Align local marketing campaigns with the regional team.
• Maximize ROI through strategic management and allocation of local budgets.
• Plan and execute locally managed channels - restaurant marketing, outdoor advertising, local partnerships, social media, events, activations.
• Act as the guardian for brand and tone in the local market.
• Manage local agencies.
• Support Sales Team in creating marketing proposals for partners.
• Lead, mentor, and coach a team of junior to mid-level marketing team members.