Job description

Lead the execution of the product strategy for BYD and Polestar within Al-Futtaim Electric Mobility, acting as the voice of the UAE customer to ensure each product meets evolving market demands with speed and precision. Manage the full product lifecycle across the BYD and Polestar range, define target segments and customer personas per model, and optimize volume and profitability by shaping grade walk, pricing, and specification strategy aligned to the cost/value ratio. Conduct real-time competitive analysis and develop proactive product and pricing actions to support growth and manage inventory performance. Engage with BYD and Polestar regional/global teams to influence product roadmaps and pricing strategy for UAE market success while collaborating internally (Sales, Demand Planning, Marketing) on product availability, launch timelines, and go-to-market readiness. Operate with urgency, precision, and data-backed decision-making in the fast-moving EV market, applying knowledge of electric vehicle technology, ecosystems, and consumer adoption trends along with proficiency in pricing and forecasting tools, analytical and financial modeling, and cross-functional stakeholder alignment to drive commercial success.