Qiddiya Investment Company
Assistant Manager, Trade Marketing
- Permanent
- Riyadh, Saudi Arabia
- Experience 5 - 10 yrs
Job expiry date: 01/12/2026
Job overview
Date posted
17/10/2026
Location
Riyadh, Saudi Arabia
Salary
SAR 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
01/12/2026
Job description
Visitation and revenue across Qiddiya's destinations, attractions and experiences depend partly on how well offers reach travel operators, ticketing platforms and other trade partners, and this Assistant Manager, Trade Marketing in Riyadh works on exactly that. Go-to-market plans for launches, events, seasonal campaigns and new offerings are built and run with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital and Operations. Promotional campaigns, packages and special offers are developed with commercial stakeholders, and pricing and packaging decisions get input from a customer proposition angle. Consumer insights feed into clear, differentiated propositions for each audience segment. Conversion matters as much as awareness, so the role works with Digital Marketing to improve campaign performance and the booking path. KPIs, ROI tracking and regular performance reports for management keep spending accountable. Co-marketing opportunities with strategic partners, tourism partners and agencies also need negotiating and managing. Candidates need a bachelor's degree in marketing, business, communications, tourism, hospitality or a related field and 5 to 7 years in trade, brand, destination, commercial or consumer marketing, ideally within tourism, entertainment, hospitality, retail or leisure.
Required skills
Key responsibilities
- Support the development and execution of trade marketing strategies aligned with business and destination objectives
- Plan marketing activities across trade partners, distributors, travel operators, ticketing platforms and promotional channels
- Develop trade activation plans that drive demand, lead conversion and visitation growth
- Back seasonal campaigns, destination launches, events and new product offerings with targeted programs
- Execute integrated go-to-market plans for experiences, attractions, promotions and new offerings
- Coordinate cross-functional launch activity with Marketing, Commercial, Digital, Partnerships and Operations
- Inform market segmentation and audience targeting to maximise campaign effectiveness
- Deliver marketing assets, promotional content and activation materials on time
- Manage promotional campaigns, special offers, packages and value-added propositions
- Create compelling offers with commercial stakeholders to drive acquisition and conversion
- Monitor promotion performance and recommend improvements
- Contribute to pricing and packaging initiatives from a customer proposition perspective
- Define and refine destination, attraction and entertainment propositions with stakeholders
- Translate consumer insights into differentiated marketing messages
- Implement programs that raise awareness, consideration, bookings and visitation
- Improve conversion rates by identifying weak points in the booking path
- Optimise campaign performance across channels with Digital Marketing
- Establish KPIs for trade marketing campaigns and activations
- Track campaign effectiveness, conversion, customer acquisition and return on investment
- Analyse marketing and sales data to identify trends and improvement areas
- Prepare performance reports and recommendations for management
- Build relationships with internal stakeholders and external marketing partners
Experience & skills
- Hold a bachelor's degree in Marketing, Business Administration, Communications, Tourism, Hospitality or a related field
- Bring 5 to 7 years of experience in trade, brand, destination, commercial or consumer marketing
- Demonstrate experience developing and executing go-to-market strategies and promotional campaigns
- Show experience managing marketing performance, conversion optimisation and ROI reporting
- Offer experience in tourism, entertainment, hospitality, retail, travel, leisure or destination marketing (preferred)
- Analyse marketing and sales data to guide decisions
- Turn consumer insights into clear propositions for different audience segments
- Coordinate effectively with internal teams, partners and agencies