Visa
Director - Regional Field Marketer CEMEA
- Permanent
- Dubai, United Arab Emirates
- Experience 10 - 15 yrs
Job overview
Date posted
29/08/2025
Location
Dubai, United Arab Emirates
Salary
AED 100,000+ per month
Compensation
Comprehensive package + relocation
Experience
10 - 15 yrs
Seniority
Director
Qualification
Bachelors degree
Expiration date
13/10/2025
Job description
Visa is seeking a Director - Regional Field Marketer CEMEA to lead field marketing for Value-Added Services (VAS) across the seller side of payments, including merchant acceptance, acquiring organizations, and independent software vendors. This role will drive demand generation, GTM alignment, event activations, content adaptation, and ROI measurement across the CEMEA region. The position requires collaboration with sales, product, and executive leaders to support new and existing solutions that enable growth, innovation, and risk management. The role is hybrid and based in Dubai.
Required skills
B2B marketing
go-to-market planning
demand generation
marketing strategy
event activation
content localization
sales enablement
pipeline growth
ROI optimization
financial services marketing
payments ecosystem
merchant acceptance
acquirer acceptance
tokenization
fraud and risk solutions
partner engagement
analytics
marketing communications
Key responsibilities
- Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region
- Collaborate with regional sales, product, and executive leaders to align marketing programs with business goals
- Translate global business priorities into actionable regional marketing plans
- Lead event planning and execution for industry and Visa-hosted events
- Drive localization and adaptation of marketing and sales content for regional needs
- Develop region-specific materials to support sales and partner conversations
- Track, analyze, and report on the effectiveness of marketing programs
- Optimize campaigns and maximize ROI based on insights
Experience & skills
- Bachelor’s degree required; MBA or advanced degree preferred
- 10+ years of experience in B2B marketing or communications in financial services, payments, or technology
- Proven expertise in marketing strategy, GTM planning, and demand generation
- Experience launching new products and solutions
- Strong knowledge of payment ecosystem audiences including merchants, banks, processors, fintechs, and risk stakeholders
- Ability to influence and partner with senior leaders and cross-functional teams
- Strong written and verbal communication with executive presence
- Experience working across global and regional teams
- Analytical and data-driven focus on measurable business outcomes
