Job description

Braze, CleverTap, Iterable and similar enterprise CRM platforms sit at the center of how Tamara runs its lifecycle marketing, and this Specialist owns that stack end to end. You lead the design and implementation of multi-channel customer journeys across email, push, in-app and SMS, layering in advanced segmentation, personalization and automation. Dynamic content, Liquid logic, webhooks and connected content all get configured and maintained to deliver hyper-personalized experiences at scale. Strategic CRM initiatives such as customer lifecycle management and product adoption get defined and driven directly, with measurable impact tracked against engagement and retention. Complex CRM workflows, integrations and troubleshooting fall within scope as part of the technical execution side of the role. Campaign performance and user behavior get analyzed continuously, refining targeting, content and triggers as new data comes in. Product, data, engineering and marketing teams all partner closely here to keep CRM initiatives aligned with business goals. This role also serves as the internal subject matter expert on CRM tools, upholding best practices in template design, deliverability and compliance, and reports directly to the CRM Manager.