Job description

We are looking for an observant and data-driven social media analyst to judge and evaluate the success of social media and web presence of a brand, campaign, or initiative by looking at posts' metrics. The social media analyst is responsible for providing feedback to clients and social media / CX directors to let them know how a campaign, brand, or initiative has been received and how it can be adjusted through professional reports. Social media analysts are responsible for analyzing the performance of social media platforms and their related content. They look at everything from individual posts to entire accounts, tracking metrics like likes, shares, retweets, etc. Hence, creating professional reports that summarize their findings or present them in a more easily digestible format. These reports can be requested internally or externally to inform clients about how well their social media efforts are performing.