Ezdan Holding Group
Marketing and Social Media Specialist (Hotels)
- Permanent
- Doha, Qatar
- Experience 2 - 5 yrs
Job expiry date: 10/03/2026
Job overview
Date posted
24/01/2026
Location
Doha, Qatar
Salary
QAR 15,000 - 20,000 per month
Compensation
Comprehensive package
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
10/03/2026
Job description
The Marketing and Social Media Specialist at Ezdan Holding will be responsible for creating a strong digital presence for the company’s hospitality portfolio in Doha and across Qatar. This role will play a critical part in shaping the company’s brand image online, increasing engagement with target audiences, and driving measurable results through creative, data-driven marketing campaigns. The specialist will act as a bridge between the marketing strategy and its execution on social platforms, ensuring that all content aligns with Ezdan Holding’s core values, messaging, and visual identity. By leveraging innovative tools, analytics, and creative storytelling, the specialist will elevate the company’s reputation in the competitive hospitality market while continuously optimizing campaigns for maximum impact.
Required skills
Comprehensive development, implementation, and management of social media strategies to increase brand visibility, engagement, and loyalty across multiple platforms
Ability to create, curate, and edit high-quality multimedia content including images, videos, graphics, stories, reels, and written posts tailored for diverse social media channels such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms
Strategic management of paid social media campaigns, including ad setup, targeting, budget allocation, A/B testing, and ROI optimization
Strong analytical skills to monitor, track, and report on social media performance using tools such as Google Analytics, Meta Business Suite, Hootsuite, Sprout Social, or similar platforms, and the ability to draw actionable insights to improve engagement and conversion rates
Understanding and application of SEO, SEM, and digital advertising principles to enhance content reach and searchability
Branding and brand identity management, ensuring that all social media outputs reflect company values, tone, and positioning
Community management and audience engagement, including responding to comments, messages, and reviews in a timely, professional, and brand-consistent manner
Excellent written and verbal communication skills with a strong storytelling ability to convey messages that resonate with target audiences
Creativity, design thinking, and innovative approach to problem-solving, campaign conceptualization, and content ideation
Collaborative mindset and ability to coordinate with cross-functional teams, including PR, marketing, sales, design, and operations
Key responsibilities
- Develop, implement, and manage comprehensive social media strategies across multiple platforms to enhance brand awareness, customer engagement, and conversion rates for the company’s hospitality portfolio
- Create, curate, and publish compelling content including graphics, videos, photography, and written posts that align with the brand’s voice and appeal to diverse target audiences
- Develop a content calendar with strategically planned campaigns for promotional offers, events, and brand storytelling, ensuring timely delivery and consistent messaging across all platforms
- Manage and optimize paid social media advertising campaigns, including campaign planning, audience targeting, performance tracking, and budget management to maximize ROI
- Monitor, analyze, and report on key performance metrics such as engagement rates, follower growth, impressions, website traffic, conversions, and social ROI, providing actionable recommendations for continuous improvement
- Collaborate with internal teams including marketing, PR, operations, and sales to ensure campaigns are aligned with broader business goals and marketing initiatives
- Stay up-to-date with social media trends, emerging platforms, and digital marketing best practices to ensure innovative, cutting-edge campaigns
- Build and manage online communities, engage with followers, respond to inquiries, and foster positive brand perception
- Conduct competitive research to benchmark social media performance, identify opportunities, and stay ahead in the hospitality sector
- Develop and execute influencer and partnership strategies to expand brand reach and enhance credibility
- Support the development of marketing materials, presentations, and reports to showcase campaign results to senior management
- Continuously evaluate and improve social media processes, tools, and strategies to enhance efficiency, creativity, and effectiveness
Experience & skills
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; Master’s degree or relevant certifications are a plus
- Proven experience (3–7 years) in social media management, digital marketing, or brand communications, preferably within the hospitality or lifestyle sectors
- Strong knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and best practices for each, including algorithm understanding and audience targeting
- Demonstrated ability to manage paid social media campaigns with measurable results, including ad creation, targeting, budget management, and performance optimization
- Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar platforms
- Analytical skills to interpret data from social media metrics and web analytics to inform strategic decisions
- Excellent written and verbal communication skills in English; knowledge of Arabic is highly desirable
- Creative mindset with attention to detail and ability to craft visually appealing and engaging content
- Ability to manage multiple campaigns simultaneously, prioritize tasks effectively, and work under tight deadlines
- Collaborative and proactive, with strong interpersonal skills to work with cross-functional teams and external partners
- Strong understanding of branding, brand storytelling, and brand positioning principles
- Knowledge of SEO, SEM, and digital marketing concepts and their application to social media campaigns