Job description

The Senior Brand Manager / Brand Manager role in the pharmaceutical sector is responsible for shaping and executing end-to-end brand strategy and driving successful product launches within the Immunology disease area in Saudi Arabia, specifically Riyadh. The role involves preparing content for Integrated Brand Teams and Launch Teams, ensuring execution, monitoring, and analysis of tactical brand plans to achieve brand growth objectives. The position requires leading promotional activities in alignment with internal SOPs and Code of Conduct guidelines, while ensuring compliance with pharmaceutical industry standards. The role includes monitoring and controlling brand budgets, forecasts, and expenses, and analyzing the marketing mix to evaluate cost effectiveness and performance outcomes. The Brand Manager identifies market insights through customer interactions and continuously monitors product performance and external market conditions using appropriate tools to take corrective actions when necessary. Collaboration with Marketing and Medical teams is essential to maximize impact, including scouting centres, Key Opinion Leaders (KOLs), and Opinion Leaders (OLs) within assigned territories. The role also involves identifying patient segment needs within Immunology disease areas and translating these insights into actionable brand strategies to improve patient outcomes and ensure sustainable business growth in a highly regulated pharmaceutical environment under Novartis Saudi Arabia Ltd (SA01 FCRS SA001).