Atlantis The Palm
Assistant Manager, Marketing (Aquaventure Waterpark and Marine Operations)
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Job expiry date: 01/04/2026
Job overview
Date posted
15/02/2026
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Job description
The Assistant Manager, Marketing (Aquaventure Waterpark and Marine Operations) at Atlantis Dubai, part of Kerzner International and home to Atlantis, The Palm and Atlantis The Royal, is responsible for assisting in managing all marketing activity relating to the Marine and Waterpark Division and its sub-business units under the Aquaventure World brand, including Aquaventure Waterpark, The Lost Chambers Aquarium, Marine Animal Experiences (Dolphins and Sea Lions), Watersports, and Retail & F&B operations within the Marine and Waterpark Division. The role supports the overall strategy, performance, and profitability of the division by developing strategic Marketing Brand and Commercial Plans to exceed annual business targets, driving brand visibility in local and international markets to increase brand awareness and equity, and supporting direct ticket sales to achieve budgeted revenue through cutting-edge brand, product and tactical campaigns. The position holds responsibility for Aquaventure World brand identity, ensuring tone of voice, visual identity and brand essence are protected and promoted across all marketing initiatives, contributing to the Annual Marketing Calendar aligned with business objectives and developed marketing strategies, and creating fully-fledged integrated marketing campaigns focused on new customer acquisitions, cross-sell, upsell and repeat visitation tactics. The role oversees the full in-park guest experience in conjunction with Operations departments, leading in-resort collateral, signage, digital screens and mobile applications content updates to increase guest share of wallet and deliver an extraordinary guest experience. It requires executing competitor analysis, creating Post-Campaign Reports for continuous improvement, leveraging data to inform media strategy, packages, promotions and partnership campaigns, maintaining brand efficacy across Search, Social and Content, assisting with administration and planning of annual marketing plans and budgeting cycles, and collaborating with Marketing, Sales, PR, Revenue Management and Operations teams, as well as agencies, to ideate and roll out media and advertising plans. The position requires a minimum of 2 years marketing experience, ideally within a theme park, waterpark or complex facility in the entertainment or adventure industry, and previous experience with social media platforms and content creation to promote brands, events or attractions. The role operates under the guidance of the Marketing Manager and Director within a wider Marketing team supporting Atlantis Dubai, offering a competitive tax-free salary in UAE Dirhams (AED) and benefits including health insurance with dental coverage, annual flights home, life insurance, incentive programme, food and beverage privileges, discounted rates at Kerzner properties, and access to learning and development and career mobility opportunities within the Kerzner portfolio.
Required skills
Key responsibilities
- Assist in managing all marketing activity relating to the Marine and Waterpark Division and its sub-business units under the Aquaventure World brand, including Aquaventure Waterpark, The Lost Chambers Aquarium, Marine Animal Experiences (Dolphins and Sea Lions), Watersports, and Retail & F&B operations, by developing and executing strategic Marketing Brand and Commercial Plans aligned with overall strategy, performance and profitability objectives to exceed annual business targets.
- Drive brand visibility in local and international markets by increasing brand awareness and equity for Aquaventure World and all sub-business unit brands, supporting direct ticket sales to achieve budgeted revenue through cutting-edge brand, product and tactical campaigns, and ensuring the protection and promotion of tone of voice, visual identity and brand essence across all marketing initiatives.
- Develop and implement the Annual Marketing Calendar in line with business objectives and developed marketing strategies, create fully-fledged integrated marketing campaigns to drive new customer acquisitions, cross-sell, upsell and repeat visitation tactics, execute competitor analysis, generate Post-Campaign Reports for continuous learnings and improvements, leverage data to inform media strategy, packages, promotions and partnership campaigns, maintain brand efficacy across Search, Social and Content, assist with administration and planning for annual marketing plans and budgeting cycles, lead in-resort collateral, signage, digital screens and mobile applications content updates to enhance the full in-park guest experience and guest share of wallet, and collaborate with Marketing, Sales, PR, Revenue Management, Operations teams and external agencies to ideate and roll out media and advertising plans.
Experience & skills
- Demonstrate a minimum of 2 years experience in marketing, ideally gained within a theme park, waterpark or complex facility in the entertainment or adventure industry, with proven involvement in developing Marketing Brand and Commercial Plans, executing integrated marketing campaigns, supporting direct ticket sales, managing brand identity, conducting competitor analysis and preparing Post-Campaign Reports.
- Exhibit hands-on experience working with social media platforms and content creation to promote brands, events or attractions, and show the ability to maintain brand efficacy across Search, Social and Content while contributing to media strategy, advertising plans, partnership campaigns, Annual Marketing Calendar development and budgeting cycles.
- Operate effectively under the general guidance of the Marketing Manager and Director within a wider Marketing team, collaborating with Sales, PR, Revenue Management and Operations teams, and demonstrate vision, initiative, energy and enthusiasm for working in a perpetually changing environment with strong commercial acumen and a strategic mind-set.