Deriv
Senior Manager - Paid Media
- Permanent
- Dubai, United Arab Emirates
- Experience 15 - 20 yrs
- Urgent
Job overview
Date posted
05/06/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Experience
15 - 20 yrs
Seniority
Senior Manager
Qualification
Bachelors degree
Expiration date
20/07/2025
Job description
As the Senior Manager, Paid Media, you will lead the vision, strategy, and execution of both digital and offline paid marketing channelsâranging from search and social to sponsorships and billboards. This role is instrumental in delivering world-class performance, ROI, and brand growth, benchmarking against top global fintech and trading brands. Youâll be responsible for guiding a high-performing team, managing multimillion-dollar budgets, fostering a data-driven culture, and ensuring operational excellence across channels. From regulatory compliance to offline attribution and international expansion, the challenges are complex and dynamic. If you are a seasoned leader with deep media expertise and a passion for innovation, this is your opportunity to shape the future of paid media at scale.
Required skills
Key responsibilities
- Develop a clear vision and actionable roadmap for the Paid Acquisition & Media department.
- Challenge the status quo by identifying innovative opportunities and making strategic decisions.
- Benchmark performance against global best-in-class organizations.
- Lead the Paid Acquisition team across digital and offline channels including sponsorships and OOH.
- Establish robust campaign processes, performance tracking, and reporting systems.
- Promote a culture of learning, experimentation, and operational rigor.
- Develop future leaders and fast-track high-potential talent.
- Manage employee performance and morale to foster collaboration.
- Own and optimize multi-million dollar paid media budgets for ROI.
- Expand and refine acquisition efforts across current and new markets.
- Ensure compliance with internal, industry, and regulatory standards.
- Leverage data-driven insights for optimization and decision-making.
- Navigate regulatory compliance across multiple regions.
- Integrate diverse media channels into cohesive strategies.
- Drive paid media initiatives in infrastructure-limited emerging markets.
- Lead a geographically dispersed and culturally diverse team.
- Resolve attribution challenges for multi-touch and offline campaigns.
- Evaluate and adopt new media partners and analytics platforms.
- Maintain competitive intelligence and monitor market trends.
- Lead crisis management efforts related to paid campaigns.
Experience & skills
- Minimum 15 yearsâ leadership experience in Paid Advertising, Paid Media, and Lead Generation.
- Experience in fintech or financial markets is a plus.
- Proven track record managing $10M+ media budgets.
- Strong background in offline media including sponsorship and OOH.
- Digital advertising experience with platforms such as Google and Meta.
- Experience leading large performance marketing teams.
- Visionary, process-oriented, and results-driven.
- Strong leadership with proactive talent development capabilities.
- Data-driven with strong analytical and business skills.
- Executive-level communication and external representation skills.
