Job description

The Cluster Manager – Marketing (Sports and Entertainment) leads the development and implementation of comprehensive marketing strategies that promote the yacht club and marina, attract new members and marina users, enhance brand image, and drive overall growth of the destination. The role encompasses marketing strategy creation (analyzing target markets, identifying unique selling points, selecting channels and tactics, and executing the plan); brand management (developing brand guidelines, ensuring consistent messaging and visual identity, and monitoring brand perception among members and the wider community); and end-to-end digital marketing (website optimization, content creation, social media management, email marketing, online advertising, and maintaining up-to-date presence on new social platforms). It includes building paid and organic social strategies focusing on direct response, loyalty, engagement, membership, and new customer acquisition; member acquisition and retention initiatives to drive sign-ups and elevate engagement and satisfaction; event promotion for regattas, social gatherings, and training programs via event materials, online platforms, and partnerships; and clear, compelling communications across websites, social channels, newsletters, and press releases while engaging members and stakeholders for feedback and relationship-building. Responsibilities further include market research and analysis (trends, competitor analysis, member preferences) to inform data-driven decisions; budget management (resource allocation, expense tracking, ROI accountability); adherence to policies, systems, processes, procedures, standards and timely functional MIS/reporting; application of safety, quality and environmental management policies; and continuous improvement of systems, processes and practices aligned to international best practice to improve business processes, reduce cost, and increase productivity. Context: Work closely with the GM on the pre-opening and ongoing promotion of the Amaala Yacht Club & Marina at Amaala Triple Bay, aiming to position it as the unrivalled yacht club on the Red Sea coast with a shared commitment to ocean health.