Alshaya Group
Social Impact, Public Affairs & PR Manager
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job overview
Date posted
03/07/2025
Location
Dubai, United Arab Emirates
Salary
Undisclosed
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
17/08/2025
Job description
The Manager for Social Impact, Public Affairs, and Public Relations at Starbucks Middle East will play a crucial role in enhancing the company's brand presence and reputation through strategic partnerships and impactful community engagement. This position will serve as a bridge between Starbucks and diverse stakeholders including local governments, NGOs, influencers, and private organizations. The successful candidate will be passionate about social impact and possess a proven track record of developing and managing large-scale initiatives that resonate with the community and elevate the Starbucks brand. The Manager will lead efforts to craft authentic brand narratives while ensuring alignment with corporate objectives, driving business growth, and fostering collaborative relationships.
Required skills
Key responsibilities
- Build and sustain strong relationships with stakeholders across 10 markets and various sectors to expand brand reach and influence.
- Identify and forge strategic partnerships that enhance Starbucks' reputation and social value, ensuring mutual benefits for all parties involved.
- Negotiate and structure commercial partnerships that align with business goals and generate shared value.
- Lead the development and execution of co-marketing programs that promote business growth, bolster brand equity, and elevate customer loyalty.
- Create and implement communication strategies to enhance brand visibility and audience engagement.
- Leverage partnerships to co-create authentic brand stories and impactful campaigns, driving brand affinity and community engagement.
- Collaborate with internal and external teams to activate partners and ensure initiatives align with corporate objectives and strategies.
- Establish success metrics and generate comprehensive reports for senior stakeholders to demonstrate impact and effectiveness.
- Manage public relations crises and mitigate reputational risks, ensuring timely and effective communication strategies are in place.
Experience & skills
- Minimum of 5 years of experience in social impact/corporate social responsibility, public affairs, public relations, or a related field, preferably within the retail or food and beverage industry.
- Demonstrated experience in identifying, negotiating, and managing strategic partnerships that drive brand equity and social impact initiatives.
- Proven track record of leading large-scale, high-impact projects or campaigns that deliver measurable results and enhance brand reputation.
- Previous experience in planning and executing impactful events that promote brand values and engage diverse audiences.
- Strong background in developing and implementing communication strategies that increase brand awareness and foster audience engagement.
- Experience in setting KPIs, tracking performance metrics, and analyzing data to evaluate the success of partnerships and initiatives, with a focus on continuous improvement.
- Proven ability to build and maintain relationships with various stakeholders, including NGOs, government agencies, and community organizations.
- Experience working in diverse cultural settings, particularly in the Middle East, with an understanding of regional dynamics and community needs.