Job description

The Senior Manager - New Business and Incubation (Automotive) at Al-Futtaim Automotive is a strategic innovation leadership role responsible for shaping the future of the company’s automotive portfolio by identifying, developing, and launching new brands, partnerships, and business models across the UAE and international markets. Operating in a fast-paced, start-up-like environment, this position applies agile methodologies and incubation frameworks to accelerate experimentation and bring new solutions to market. The role involves creating and managing a pipeline of incubation ideas across passenger cars, commercial vehicles, and two-wheelers, evaluating new market opportunities, building business cases, and leading execution of approved initiatives. The Senior Manager collaborates with internal leadership teams, including Department Heads and Brand Managing Directors, to prioritize projects and develop go-to-market strategies that align with corporate growth and innovation objectives. Responsibilities include managing project budgets, supervising agile/scrum teams, defining operational roadmaps, and gathering market insights to inform new business concepts and customer propositions. The position requires strong expertise in strategy consulting, new product or service development, and business case analysis, along with extensive experience in automotive innovation, stakeholder management, and project portfolio leadership. The role reports to the GM New Business and is a key driver in Al-Futtaim Automotive’s transformation toward next-generation mobility, digitalization, and customer-centric innovation.