Bayzat
Performance Marketing Specialist
- Permanent
- Dubai, United Arab Emirates
- Experience 2 - 5 yrs
Report job as expired
Job expiry date: 02/06/2025
Job overview
Date posted
18/04/2025
Location
Dubai, United Arab Emirates
Salary
AED 15,000 - 20,000 per month
Experience
2 - 5 yrs
Seniority
Experienced
Qualification
Bachelors degree
Expiration date
02/06/2025
Job description
As a Performance Marketing Specialist at Bayzat, you will be responsible for planning, executing, and scaling paid campaigns across multiple channels, including Google Ads, Facebook, and LinkedIn. You will work within a collaborative growth team and take ownership of initiatives aimed at scaling customer acquisition through paid media. This role requires strong marketing and analytical acumen, with a focus on performance marketing experimentation, budget optimization, and lead generation through automation and advanced campaign analysis.
Required skills
performance marketing
google ads
facebook ads
linkedin ads
campaign optimization
marketing automation
data analysis
google analytics
facebook analytics
google keyword planner
sql
excel
data segmentation
data visualization
tableau
search advertising
display advertising
social media advertising
landing page testing
ad tech platforms
Key responsibilities
- Understand the database structure and use it to develop reporting and insights.
- Develop and continuously improve Bayzatâs performance marketing strategy and conduct test and learn executions across various campaign types to drive incremental growth to performance.
- Review existing paid campaigns across search, display, social and retargeting networks while automating where appropriate.
- Dive into complex data sets to analyse trends and identify marketing opportunities that will drive high growth for Bayzat.
- Produce comprehensive analysis for key stakeholders using appropriate visualisation and presentation techniques to provide intuitive and actionable insights that can be used in refining our customer interaction strategy.
- Evolve and accelerate measurement practises, including multivariate test designs that ensure incremental learnings and ROI improvement.
- Develop customer segmentation analysis to support retention and LTV strategies.
- Collaborate closely with product, brand, content, customer success and sales teams to test landing pages, display ads and optimize media performance.
- Manage marketing budgets, spend allocation and leverage data and analytics tools effectively to ensure efficient CPLs, CPOs and CPAs are met.
- Leverage and test emerging ad-tech tools and platforms and implement lead scoring practices to enable higher conversions of quality leads.
Experience & skills
- 3+ years of campaign optimization and marketing automation in the technology space.
- Extensive knowledge in website analytics tools such as but not limited to Google Analytics, Facebook Analytics and Google Keyword Planner.
- Experience with hands-on advanced Excel, Data Segmentation & Visualization, SQL, Tableau preferred.
- Knowledge pertaining to online channels such as but not limited to Search Display and Social Media advertising.
- Outstanding analytical skills; able to resolve business problems with well-structured analyses.
- Self-motivated with the ability to work independently as well as in a team and comfortable in a dynamic environment.
- Obsessively organized and detail-oriented, able to ensure quality and accuracy of output.
- Ability to build strong relationships with colleagues, effectively collaborating across departments.
