Job description

The Brand Designer role at Fuse is a foundational design position responsible for shaping the end-to-end visual and brand experience of a vertically integrated renewable energy company operating across energy generation, real-time power trading, and consumer-facing energy products. As the first Brand Designer, the role owns the creation, evolution, and execution of Fuse’s brand system, including typography, color, iconography, illustration, motion, and scalable visual patterns. The position defines the visual language across web and mobile platforms, shaping UI components, interaction states, and modular design systems, while extending the brand consistently across digital products, motion assets, hardware interfaces, packaging, and print. The role also establishes voice and tone frameworks, messaging principles, content patterns, and microcopy standards to ensure consistent communication. The Brand Designer works closely with a senior design team spanning visual, motion, 3D, product, and web design, collaborates directly with the CEO, and partners across engineering, trading, and operations in an environment where design leads product direction.