Key responsibilities

• Develop and implement business plans and sales strategies to achieve liability product growth, including deposits, CASA balances, and payroll accounts.
• Acquire new-to-bank customers across corporate, MNC, and government segments to expand the retail banking customer base.
• Deliver annual financial budgets in alignment with the approved business plan.
• Manage and develop sales teams through recruitment, training, coaching, and performance management.
• Ensure sales targets for fixed deposits, CASA, and payroll accounts are consistently met.
• Create and execute area-wise acquisition plans, coordinating with branches for location-based strategies.
• Collaborate with other departments to ensure effective service delivery and cross-functional efficiency.
• Drive cross-selling of non-assigned retail banking products including loans, credit cards, overdrafts, and bancassurance.
• Monitor daily sales activities through a structured sales management system to ensure productivity and compliance.
• Lead market development initiatives to identify new business opportunities and customer segments.
• Implement marketing and incentive campaigns, monitoring outcomes and adjusting strategies as needed.
• Ensure compliance with all bank policies, AML, CTF, and sanctions-related procedures.
• Review high-risk accounts and ensure adherence to compliance and Central Bank regulations.
• Respond to regulatory and audit requests promptly and accurately.
• Provide timely market intelligence updates to guide team strategy and enhance competitiveness.
• Conduct regular team meetings to review performance, identify challenges, and plan corrective actions.
• Develop and maintain strong relationships with key business partners to support acquisition and retention initiatives.