Key responsibilities

• Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints.
• Identify inefficiencies and optimise resource allocation between human-crafted and automated content.
• Design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters).
• Implement tools and automation solutions leveraging platforms like Contentful, Jira, AI copy tools, and collaborative workflows.
• Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content.
• Deploy automated personalisation across channels including email, app, homepage, and push notifications.
• Integrate first-party data to elevate targeting beyond basic segmentation.
• Collaborate with Data Science to create predictive content models and A/B testing automation.
• Establish AI content generation workflows with brand safety, quality control, and compliance protocols.
• Create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning.
• Implement performance tracking for efficiency gains such as production time saved, template adoption, and reusability.
• Measure engagement, conversion, and ROI of automated content initiatives.
• Lead training sessions to upskill the content team on automation tools and workflows.
• Drive change management to ensure smooth adoption across departments.