Ounass
Content Automation Strategist
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
- Urgent
Job expiry date: 26/10/2025
Job overview
Date posted
11/09/2025
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Senior & Lead
Qualification
Bachelors degree
Expiration date
26/10/2025
Job description
At Ounass, the Middle East’s leading luxury e-commerce platform, every piece of content is an opportunity to connect, inspire, and engage customers. The Content Automation Strategist will transform high-volume content production into a seamless, data-driven, and AI-powered operation while maintaining editorial excellence and a luxury tone of voice. This role combines strategic process optimization with cutting-edge personalization to ensure every touchpoint in the customer journey feels timely, relevant, and unmistakably Ounass.
Required skills
content strategy
content automation
workflow optimization
personalisation
CMS Contentful
Jira
AirTable
AI content tools
SEO
CRM
UX copywriting
lifecycle marketing
predictive analytics
A/B testing automation
data integration
governance frameworks
performance tracking
Key responsibilities
- Audit and map copy production across homepage, CRM, SEO, brand marketing, and BAU touchpoints.
- Identify inefficiencies and optimise resource allocation between human-crafted and automated content.
- Design scalable templates for recurring formats (Read & Shop, Shop-in-Shop, gifting hubs, newsletters).
- Implement tools and automation solutions leveraging platforms like Contentful, Jira, AI copy tools, and collaborative workflows.
- Partner with CRM and Data teams to define audience segmentation strategies and rules-based triggers for personalised content.
- Deploy automated personalisation across channels including email, app, homepage, and push notifications.
- Integrate first-party data to elevate targeting beyond basic segmentation.
- Collaborate with Data Science to create predictive content models and A/B testing automation.
- Establish AI content generation workflows with brand safety, quality control, and compliance protocols.
- Create governance frameworks to ensure AI-assisted content reflects Ounass’s luxury positioning.
- Implement performance tracking for efficiency gains such as production time saved, template adoption, and reusability.
- Measure engagement, conversion, and ROI of automated content initiatives.
- Lead training sessions to upskill the content team on automation tools and workflows.
- Drive change management to ensure smooth adoption across departments.
Experience & skills
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field (Master’s in Marketing, Digital Strategy, or Data-Driven Marketing is a plus).
- 5–7 years of experience in content operations, content strategy, marketing automation, or lifecycle marketing—preferably in luxury, fashion, or e-commerce.
- Proven track record in delivering personalised, data-driven content at scale and optimising production workflows.
- Strong expertise in personalised content creation at scale, mapped to customer lifecycle journeys.
- Deep knowledge of editorial, CRM, SEO, performance, and UX copy production.
- Hands-on experience with CMS (Contentful preferred), workflow tools (Jira, AirTable), and AI content tools.
- Ability to balance operational efficiency with luxury brand tone and creative storytelling.
- Experience in fashion, luxury, or e-commerce content production is highly desirable.
- Excellent cross-functional collaboration and communication skills.
