Job description

Reckitt is seeking a Detailing & Route-to-Market (RTM) Manager based in Dubai to lead medical detailing and healthcare professional engagement strategies across consumer health and pharmaceutical categories. The role sits within the marketing organization and focuses on developing strategic communication programs targeting healthcare professionals (HCPs) to drive awareness, recommendation, and advocacy of Reckitt’s hygiene, health, and nutrition brands. The Detailing & RTM Manager is responsible for designing and implementing go-to-market (GTM) planning based on HCP segmentation and brand priorities, ensuring coverage and frequency targets, and managing all medical detailing activities in compliance with company standards and local regulations. The role involves driving operational efficiency through process optimization, resource allocation, and performance tracking, while leading and coaching the field detailing team to achieve execution excellence. Responsibilities include monitoring team performance, tracking KPIs such as call quality, coverage, frequency, and HCP recommendation impact, and collaborating with marketing, medical affairs, and sales teams to ensure scientific accuracy and brand consistency. The role also requires maintaining relationships with key healthcare professionals and opinion leaders, supporting brand advocacy, and delivering data-driven insights to senior management for continuous improvement. The position requires experience in pharmaceutical or consumer health industries, strong understanding of HCP engagement strategies, compliance requirements, CRM tools, MS Office, clinical data interpretation, medical marketing, digital activation to HCPs, route-to-market strategy, channel strategy, customer relationship management, key account management, and cross-functional collaboration with marketing, medical affairs, and sales teams.