Job description

The Director – Emirati Segment (Emirati hire) at du in the United Arab Emirates is responsible for full P&L management across Mobile and Home products, leading the commercial strategy for the Emirati segment. The role encompasses market research, competitive benchmarking both in and out of country, and continuous performance monitoring of overall P&L and core initiatives. The Director designs comprehensive marketing strategies and plans, develops new initiatives based on customer insights and unmet market gaps, and orchestrates business cases (BC) and annual promotion plans. Responsibilities include communication strategy and plan design, roadmap orchestration and prioritization of initiatives, and commercial initiatives orchestration across departments. The position drives Digital CX strategy and customer journey design, forms partnerships with Emirati brands to build a loyalty platform with third-party offers, and leads the Emirati squad to orchestrate segment roadmaps. The role requires extensive experience in marketing within mobile and ideally home telecom products or digitally sophisticated industries such as telecoms, digital banking, aviation, or software, with proven expertise in strategy, propositions design, brand building, market share growth, and loyalty platform launch and operation.