Job description

Full-funnel digital marketing campaigns across YouTube, Meta, Snapchat, TikTok, and programmatic all come through this Digital Marketing Specialist role on Deliveroo's Dubai team. You manage and execute these campaigns end to end, driven by data insights and built to move customers, partners, and riders through every stage of the funnel. Collaboration sits at the core of the job, with daily coordination across multiple teams and stakeholders to keep campaigns on track and drive growth. The role calls for in-depth knowledge of digital marketing tools, platforms, and analytics stacks, spanning the full digital suite from Meta, Google, TikTok, Snapchat, and local publishers. Day-to-day campaign management covers brand consistency across every channel, while media plans get built and scheduled to balance creative and performance efficiency against marketing objectives. You work closely with the brand and platform teams on new social media ideas, sharing best practices along the way. Performance reporting brings ROI and KPI metrics together into comprehensive reports that inform strategic decisions, and post-campaign analysis gets shared directly with stakeholders. Staying current on emerging digital tools, platforms, and trends keeps the work sharp and keeps Deliveroo's marketing at the front of the pack.