Job description

The Product Marketing Manager at Edenred UAE will serve as a strategic growth leader responsible for accelerating the expansion, engagement, and monetization of C3Pay, the company’s flagship mobile financial services application designed specifically for unbanked and underbanked employees across the UAE. Operating within a highly dynamic and competitive fintech ecosystem, this role requires a unique combination of analytical depth, customer empathy, strategic planning, and creative campaign execution. The position sits at the intersection of product, marketing, and data, ensuring that growth initiatives are not only innovative but also measurable, scalable, and directly aligned with business objectives. As Edenred UAE continues to strengthen its position as the country’s largest salary processing provider—serving over 6,000 companies and more than 2 million employees—the Product Marketing Manager will play a pivotal role in driving adoption of value-added services such as money transfers, mobile recharge, loyalty subscriptions, and other in-app financial solutions. The role extends beyond traditional marketing execution and requires ownership of the full growth lifecycle. This includes identifying high-potential customer segments, designing acquisition funnels, optimizing onboarding journeys, increasing transaction frequency, improving retention metrics, and maximizing Customer Lifetime Value (CLV). The Product Marketing Manager will continuously evaluate user behavior patterns, transaction data, and engagement metrics to uncover opportunities for revenue growth and enhanced user satisfaction. By leveraging data insights, experimentation frameworks, and A/B testing methodologies, the role will ensure that every campaign is performance-oriented and optimized for long-term scalability. Collaboration is central to success in this role. The Product Marketing Manager will work closely with cross-functional teams including Product, Technology, Data, Design, CRM, and Performance Marketing to align messaging, feature rollouts, and campaign execution with overarching strategic priorities. This includes contributing to product roadmap discussions by providing customer insights, market intelligence, and competitive analysis that influence feature development and user experience improvements. The role will also involve stakeholder management across multiple business units, ensuring transparency, alignment, and smooth execution of growth initiatives. Performance measurement will be anchored in clearly defined KPIs, including year-over-year growth in Average Revenue per User (ARPU), increased penetration of value-added services, improved acquisition-to-transaction conversion rates, reduced churn levels, and successful reactivation of dormant users. The Product Marketing Manager will establish structured reporting mechanisms and dashboards to monitor campaign effectiveness and continuously refine strategies based on real-time insights. This position offers significant professional growth opportunities within a fast-growing fintech organization that is reshaping financial accessibility in the region. The successful candidate will have the opportunity to influence millions of users’ financial experiences, drive measurable commercial impact, and contribute meaningfully to Edenred UAE’s mission of improving financial inclusion and quality of life for employees across the country.