Job description

The Officer, Market Communication – Marketing and Customer Experience role within the Marketing and Communications Group in the United Arab Emirates focuses on executing end-to-end integrated marketing campaigns for Private Banking and Branch banking segments under the supervision of the Marketing Manager. The role involves planning, developing, and executing NTB (New-to-Bank) and ETB (Existing-to-Bank) campaigns across digital marketing channels, offline media, public relations (PR), events, research-based marketing insights, and branch branding initiatives. Responsibilities include managing full-cycle campaign development from creative ideation to rollout and performance tracking, coordinating with PR teams to build thought leadership calendars, and executing events aligned with brand strategy. The role requires execution of digital marketing elements such as social media campaigns, web content, SEO/SEM initiatives, display advertising, and database marketing while ensuring compliance with internal Finance policies and regulatory marketing permit requirements from Economic Departments. The candidate is responsible for monitoring campaign performance, analyzing data, reporting KPIs on a monthly basis, and identifying optimization opportunities through funnel analysis and conversion tracking in collaboration with Product, Technology, and Digital Studio teams. Additional responsibilities include competitor benchmarking, marketing response development, vendor coordination, budget tracking, accrual management, and payment processing. The role also includes managing branch-level marketing execution, including branding updates across branches, ATMs, and EBSUs, coordinating with vendors for timely delivery, maintaining weekly trackers, and ensuring alignment between branch teams and marketing stakeholders. The position supports continuous improvement of marketing effectiveness through data-driven insights, stakeholder collaboration, and structured execution of multi-channel marketing initiatives within a regulated banking environment focused on customer acquisition, engagement, and retention for Private Banking services and branch networks.