Key responsibilities

• Define, plan and execute the full-year events and experiential marketing calendar aligned with Sephora Middle East business objectives, key thematics, KCPs and key marketing moments
• Manage all aspects of event production including pre-production planning, logistics coordination, onsite execution, and post-event analysis and reporting
• Liaise with internal teams, global stakeholders, suppliers, agencies, brands, and external entities to ensure smooth planning and execution of events and experiences
• Develop workback schedules and planning timelines including coordination of legal permits and regulatory approvals with government authorities
• Oversee event budgets, risk assessments, and troubleshooting while ensuring quality delivery across venues, suppliers, and customer experience touchpoints
• Lead project planning and cross-functional team coordination to ensure efficient and successful execution of all events and experiential marketing initiatives
• Conduct post-event analysis, measure KPIs, evaluate performance metrics, and optimize future event strategies
• Lead contract negotiation in collaboration with procurement and legal teams for event suppliers, venues, and production partners
• Create and manage production timelines ensuring stakeholder requirements and business objectives are met
• Identify and manage sponsorship opportunities, activations, and partnership opportunities aligned with brand strategy
• Maintain accurate documentation across all production phases including financial milestones and project administration
• Manage yearly event budgets and financial planning to optimize resources and ensure project delivery quality