Salt
Marketing Manager, Exhibitions
- Permanent
- Dubai, United Arab Emirates
- Experience 5 - 10 yrs
Job expiry date: 19/11/2026
Job overview
Date posted
05/10/2026
Location
Dubai, United Arab Emirates
Salary
AED 20,000 - 30,000 per month
Compensation
Comprehensive package
Experience
5 - 10 yrs
Seniority
Manager
Qualification
Bachelors degree
Expiration date
19/11/2026
Job description
Visitor numbers, exhibitor sign-ups and brand visibility for exhibitions and trade shows are what this Dubai-based Marketing Manager is measured on. Integrated marketing plans start with defining target visitors, exhibitors and partners, supported by market research and competitor analysis. Campaigns run across digital, email, social media, PR, content and paid advertising, with timelines, budgets and performance all tracked closely. Sales teams lean on marketing to support exhibitor acquisition. Website content, SEO, landing pages, CRM email automation and agency-run PPC, social ads and retargeting feed lead generation, measured through Google Analytics. Brochures, press releases, emails and social posts need consistent branding, coordinated with designers, copywriters and agencies. Media partners, associations and industry stakeholders help widen reach through PR and cross-marketing. Promotional calendars cover the run-up to each event, the event itself and the follow-up, and on-site support is sometimes needed. Candidates need a Bachelor's in Marketing, Business or Communications and 5+ years in marketing, ideally in exhibitions, events or B2B, with strong digital channel knowledge and availability to start on 1 December 2026.
Required skills
Key responsibilities
- Develop marketing plans aligned with exhibition attendance and revenue objectives
- Define target audiences across visitors, exhibitors and partners
- Position each exhibition effectively within its market
- Conduct market research, competitor analysis and audience insight work
- Plan multi-channel campaigns across digital, email, social media, PR, content and paid advertising
- Oversee campaign timelines, budgets and performance tracking
- Collaborate with sales teams on exhibitor acquisition campaigns
- Manage website content, SEO and landing pages for lead generation
- Run CRM and email marketing campaigns and automation workflows
- Direct paid media agencies on PPC, social ads and retargeting
- Monitor Google Analytics and other tools to optimise ROI
- Produce brochures, emails, social posts, press releases and promotional materials
- Ensure brand consistency across all channels
- Coordinate designers, copywriters and agencies on campaign assets
- Build relationships with media partners, associations and industry stakeholders
- Lead PR campaigns and media outreach
- Secure promotional and cross-marketing partnerships
- Drive visitor registration and exhibitor participation through targeted campaigns
- Schedule promotional calendars before, during and after each event
- Support on-site marketing activities when required
- Track KPIs including registrations, leads, conversion rates and ROI
- Report regular insights to senior management
Experience & skills
- Hold a Bachelor's degree in Marketing, Business, Communications or a related field
- Bring 5+ years of marketing experience, preferably in exhibitions, events or B2B
- Know digital channels and tools including SEO, PPC, email marketing, social media and CRM systems
- Prove experience in campaign management and lead generation
- Communicate and write clearly while managing stakeholders
- Analyse campaign data to optimise performance
- Manage projects with strong organisational skills
- Meet tight deadlines under pressure
- Start on 1 December 2026