Job description

The Paid Media Manager role at Tahaluf focuses on driving high-quality visitor registrations and qualified exhibitor leads through innovative international and local paid media campaigns for large-scale B2B events. The position leads paid media strategies across Portfolio 2 events, including Cityscape Global and Global Health Exhibitions, with responsibility for optimising performance and showcasing Saudi events to global and local audiences. The role involves developing and executing targeted paid media strategies, managing international and local exhibitor promotion (Exprom) and visitor promotion (Visprom) campaigns, aligning closely with sales and marketing objectives, and briefing agencies with clear targets, media plans, and insights from previous campaigns. Continuous optimisation is required across key performance indicators such as CTR, conversions, lead quality, ROI optimisation, and registration volume. The Paid Media Manager analyses performance data, refreshes creatives and targeting strategies as needed, prepares detailed monthly performance reports for senior leadership, and leverages insights from other portfolios and historical campaigns. The role addresses challenges related to high registration volume with low conversion rates, penetrates new international markets unfamiliar with Saudi events through localised strategies, and requires strong proficiency in paid media platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, along with analytics tools including Google Analytics and Data Studio. The position is based in Riyadh at Roshn Front, operates in a hybrid model with four days in-office and one day working from home, and sits within Tahaluf, the largest B2B live and on-demand events organiser in Saudi Arabia and a joint venture between Informa PLC, SAFCSP, and EIF.