Job description

The Product Manager – Digital Products at Al-Futtaim Automotive is responsible for defining and executing the digital product strategy across multiple platforms, including websites, mobile apps, CRM, and e-commerce systems, to enhance the end-to-end customer journey for automotive retail. Reporting to the Head of Digital Products, this role drives digital transformation initiatives that improve customer engagement, lead conversion, and service experience across sales, aftersales, and mobility touchpoints. The Product Manager will develop and manage product roadmaps, business cases, and KPIs to measure the success of digital initiatives, ensuring alignment with corporate goals and customer-centric outcomes. Key focus areas include optimizing digital channels, introducing AI-powered features, and improving omnichannel customer interactions. The role demands strong collaboration with Sales, Marketing, Aftersales, and IT functions, ensuring cross-functional adoption of digital tools and innovation in user experiences. The incumbent will use Agile methodologies to manage product backlogs, translate business requirements into epics and user stories, and drive execution through cross-functional teams. A strong background in digital commerce, UX optimization, and data-driven decision-making is essential, alongside familiarity with automotive retail processes and technologies such as CRM, Dealer Management Systems (DMS), and SAP Emarsys. The role is central to Al-Futtaim Automotive’s mission to deliver seamless, omnichannel customer experiences and reinforce its position as a regional leader in mobility solutions.