Job description

The Senior B2B Marketing Manager at Visa is a regional leadership role within the CEMEA B2B Marketing team, responsible for translating regional product strategy into actionable marketing initiatives aimed at driving adoption of Visa's payment products with a particular focus on eCommerce and Agentic Commerce. The role requires the creation and execution of regional marketing strategies in alignment with global and local priorities. Responsibilities include developing compelling messaging for commercial payments innovations, creating marketing content and sales enablement materials, leading agency collaborations, and managing events and campaigns to promote Visa's commercial offerings. The position emphasizes thought leadership, digital transformation, intelligent commerce, and seamless customer experiences. The candidate must be adept at working in a matrixed organization, navigating diverse markets and stakeholders, and leveraging data-driven insights to optimize marketing effectiveness.