Job description

The CRM Specialist at The First Group Hospitality in Dubai will play a key role in managing and optimizing customer relationships by leveraging data-driven marketing strategies. The role involves developing and executing CRM campaigns across multiple channels, including email, SMS, push notifications, and loyalty programs, to increase customer engagement, retention, and lifetime value. The specialist will analyze customer behavior and campaign performance to generate actionable insights, improve personalization, and refine future strategies. Responsibilities also include optimizing customer journeys, ensuring CRM integration across departments, and enhancing processes for efficiency. The ideal candidate will bring hands-on experience with CRM platforms, strong analytical skills, and familiarity with A/B testing, API integrations, and digital marketing trends. The role requires strong organizational skills to manage multiple campaigns and the ability to collaborate across marketing, sales, and IT teams.